Jan
23
Branding: Who Are You?
By
Your brand is not what YOU think it is. Your brand is what the WORLD thinks it is.
This video explains how social media can be used as a powerful branding tool.You are probably already aware how easy it is to spread the word about your brand (And this video provides a great tip for spreading the message of your brand effectively.)
Have you considered that social media can also be used just as effectively to gauge the effectiveness of your brand promotion efforts? Or to compare consumer sentiment of your brand vs your competitor’s?
If you can’t see the video Click Here
Starting new to twitter can be frustrating but when you genuinely utilize it as the important marketing tool it can be it will certainly pay off in the long run. I believe twitter is a serious way to drive traffic to your website.
Great insights into the true meaning of branding — what others think of you vs. the very centrist idea of what you think of yourself — and how it relates to social networking. This is also great info for personal branding — i.e. what do people (friends, family and associates) think of me.Thanks Dave.